More than 80 million women and girls in Asia have undergone FGM/C, accounting for approximately one-third of the global burden. Yet the issue receives relatively little attention in policy, programming and public discourse. This brief draws on evidence from a forthcoming UNFPA, UNICEF regional analytical study on female genital mutilation/cutting in Asia, in partnership with Orchid Project, together with guidance from UNFPA, UNICEF, and WHO.